The Comeback of Adidas

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Adidas has recently made a comeback and is becoming more of the “It” athletic brand again. Why is this? Well, Adidas has made it a priority to reach out to to the younger generation by using one important factor: social media. Adidas is on twitter and has over 2.09 million followers and now has made it easier to keep up with what is new. Adidas is doing even better on social media by integrating¬† their other brand channels into their existing channels. The only thing that I would suggest Adidas should work on is the marketing of their shoes. Their twitter account focuses more on their celebrity endorsements than the actual shoes itself. Other than that, I think Adidas is doing great at improving their brand and is close to catching up with Nike. To learn more about this, visit: https://www.frontierconsulting.co/blog/adidas-case-study/

 

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